LIZZOISMS
Typography-focused style frames using Lizzo's lyrics and exploring her various visual and musical aesthetic influences. Each composition represents a different song and would animate in a playful loop on @lizzobeeating’s Instagram.
The first set of frames comes from Lizzo’s single Juice — a vintage funk-pop anthem with a glam-rock texture that does not let up.
Here the visuals are all about the bling & the gold for the track, Truth Hurts. In a nod to the lyrics a DNA chain splits becoming two chain necklaces, which then serve as a text reveal.
The final composition, “good as hell” comes from Lizzo’s song of the same name. These visuals are centered around celebration and reclamation using a hyper-feminine aesthetic.
PROCESS
PROJECT INFORMATION
DISCIPLINES
BRANDING
ADVERTISING
DESIGN FOR MOTION
DESIGN FOR SOCIAL
SKILLS
TYPOGRAPHY / HAND LETTERING
COMPOSITING
3D DESIGN
CREATVIE / ART DIRECTION
TOOLS
PEN & PAPER
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE AFTER EFFECTS
MAXON CINEMA 4D
CONTEXT / ROLE
THIS UNOFFICIAL SOCIAL MEDIA CAMPAIGN IS A PERSONAL PROJECT.